The European Society of Anaesthesiology and Intensive Care organises exams that lead to qualifications and are approved by the European Board of Anaesthesiology (EBA, UEMS) and the Council for European Specialist Medical Assessments (CESMA, UEMS). The ESA asked the key4events Factory to optimise coordination of its many exam centres worldwide. But what was at stake ? Services sold online, with meticulous stock management and new pricing tailored to different types of candidates. We also help them manage their welcoming staff, put together boards of examiners and produce analytical data for tracking operations.